Marketing professionals need to have an education that accounts for the constant changes in the field and in our lives. Knowledge of traditional advertising methods is still important. However, new marketers must have the skills to create new campaigns that deal with saturated markets and consumer fatigue. For marketing efforts to find success today, they must feel more authentic, organic and relevant to people than ever before. An online bachelor’s degree in marketing from one of the top schools in the country can equip you with these skills.
Earning a Bachelor’s in Marketing online paves the way for a career in a field that boasts stable wages and job growth. You can set yourself apart by earning a degree with a curriculum that aligns with the current obstacles and opportunities in this sector.
The United States Bureau of Labor Statistics (BLS) noted the following about employment and earnings in marketing:
- Market research analysts and marketing specialists made a median annual wage of $68,230 as of 2022
- Marketing managers earned a median annual salary of $140,040 in 2022. Advertising and promotions managers earned a median salary of $127,830. The typical entry-level education for these roles was a bachelor’s degree with some work experience in the field.
- There were 389,000 advertising, promotions and marketing managers in 2022. Between 2022 and 2032, the BLS expected jobs in this occupation to increase by a faster-than-average rate of 6%. Such an increase would lead to the creation of 24,300 new jobs.
What Are the Best Online Marketing Degrees at the Bachelor’s Level?
For this of the best online marketing degrees, we’ve selected schools based on factors like:
- The quality of their marketing degree curriculum
- The flexibility and adult support they offer
- Their reputation
- The unique features that separate them from comparable programs
Let’s check out the 20 best bachelor’s in marketing online programs:
1. Colorado State University
If we have to choose one school as offering the best marketing degree online, it’s Colorado State University (CSU). This public university, based in Fort Collins, CO, was founded in 1870.
Today, CSU offers close to 300 distinct programs of study through its eight colleges and 15 academic departments. The school’s 2022 student population amounted to 33,455.
Colorado State University is a leading research university. In 2015, Colorado State University became the first college in the U.S. to achieve a STARS Platinum rating for sustainability. At the graduate level, CSU is known for its degree programs in education, business and engineering.
Colorado State University is regionally accredited by the Higher Learning Commission. The school’s business programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Studying Marketing Online at Colorado State
A Bachelor of Science in Marketing already tends to be a more specialized program than a Bachelor of Business Administration degree with a marketing concentration. However, the 30 distinct specializations available through this program allow students to develop even more specialized knowledge. These specializations include:
- Marketing
- Digital marketing
- Public relations
- Data management and analysis
- Web application development
- Communication
- Business administration
- International business
- Fundraising
- Project management
- Operations management and supervision
- Organizational leadership
- Public and nonprofit management
Whatever specialization you choose, you can expect to take online marketing courses in topics like the following:
- Introduction to marketing
- Strategic marketing
- Market research
- Consumer behavior
- Promotion and public relations
- Product and brand management
- International and multi-cultural marketing
- Digital marketing
- Leadership principles for marketing
Students are also encouraged to complete a marketing practicum. They are required to complete a capstone course in marketing.
2. Liberty University
Next on our list of the best online marketing degrees is Liberty University. Liberty University is a private nonprofit research university in Lynchburg, Virginia. The Christian institution of higher learning was founded in 1971 by a reverend. The curriculum still includes some Christian and biblical coursework.
The primarily online school serves over 100,000 students, so online learners here are in good company. The massive online student population makes the institution one of the largest nonprofit colleges in America. Liberty University’s long history of offering distance education programs dates back to 1985.
The school offers upwards of 300 degree programs. Liberty University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Majoring in Marketing at Liberty
Liberty offers a number of marketing-related specializations as part of its ACBSP-accredited online Bachelor of Science in Business Administration program. In this online degree, the specializations you can pursue include:
- Advertising and digital marketing
- Marketing analytics
- Professional selling
The Strategic Marketing Management program includes coursework in:
- Consumer behavior
- Marketing research
- Marketing brand management
- Promotion strategy
The Digital Marketing and Advertising specialization encompasses classes in:
- Customer retention through digital marketing
- Conversion and optimization
- Digital marketing in the virtual world
Featured coursework in the Marketing Analytics program includes marketing research and applied marketing analysis.
Students in all specializations take core business classes in areas like the following:
- Economics
- Business research methods
- Business computer applications
- Organizational behavior and management
- Managerial principles
- Finance principles
- Marketing principles
- International business
- Strategic planning
- Operations strategy
- Business policy
- Legal and ethical business concepts for decision-making
- Business analytics
- Financial statement analysis
- Human resource management
3. Old Dominion University
Prospective students will find another of the best marketing degrees online at Old Dominion University. This public research university in Norfolk, VA, was founded in 1930.
Old Dominion University is accredited by the Southern Association of Colleges and Schools Commission on Colleges. The institution serves more than 24,000 students on campus and online and is one of the larger distance-learning schools in the country. The school’s more than 165,000 alumni live all over the United States and in 52 countries. In this military-friendly university, one-quarter of the student population is affiliated with the military in some capacity.
ODU has a strong research emphasis, especially as it pertains to entrepreneurship. Through its business and research incentives, Old Dominion University contributes $2.6 billion to Virginia’s economy annually.
Of the school’s 175 degree programs, 120 degrees are offered online, including its online marketing degree.
Online Marketing Studies at Old Dominion
Old Dominion University offers an online Bachelor of Science in Business Administration (BSBA) in Marketing. This program combines core business classes with major coursework in marketing. The curriculum gives students both breadth and depth of knowledge. Through the program, students learn how to analyze complex data and glean meaningful insights from the current marketing environment. They get to know marketing strategies and systems. Graduates of Old Dominion University’s online bachelor’s degree in marketing program understand how to solve marketing problems and create successful campaigns.
Old Dominion University offers this online in both a traditional format for new college students and a degree completion format for students with prior college credit. The school’s generous transfer policy allows students to apply up to 90 credits earned elsewhere toward their bachelor’s degree. The degree requires a total of 120 credits of college-level coursework. Students in the degree completion program must take at least 30 credits at ODU.
The core business courses in the curriculum include studies in:
- Microeconomics
- Macroeconomics
- Managerial economics
- Business analytics
- Business policy and strategy
- Operations management
- Principles of Financial Accounting 3
- Contemporary organizations and management
- Legal environments of business
- Introductory financial management
- Managerial accounting principles
- Marketing principles
- Principles of information technology
-
Consumer behavior
-
Marketing policy and strategy
-
Marketing research
-
Multinational marketing
-
Sales management
-
Advertising strategy
-
Retail marketing
-
Marketing for services
-
Social media marketing
-
The art of persuasion
4. The University of Alabama-Birmingham
Another school with an excellent online bachelors degree in marketing is the University of Alabama at Birmingham. This public university was founded in 1969 and serves more than 21,000 total students.
The institution is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. This highly respected research university has produced a number of Marshall, Fulbright, Truman, and Rhodes scholars. The school is divided into 12 distinct schools and colleges, including schools of medicine, dentistry and optometry.
If you want more from your online education than video lectures to watch and, ultimately, a piece of paper – that is, your degree – that proves you have graduated, the University of Alabama-Birmingham’s program is a good fit for you. The school has a reputation for offering students ample opportunities for internships, resume-building and significant research involvement, even as undergraduates.
UAB’s Online Marketing Degree
The online Bachelor of Science in Marketing program at the University of Alabama-Birmingham is accredited by the Association to Advance Collegiate Schools of Business (AACSB). The program covers the use of current communication technologies to drive growth and build a sustainable, long-term career in marketing. The University of Alabama-Birmingham’s online marketing degree program prepares students to become market research analysts, sales managers, social media marketers, public relations specialists and more.
Foundational and business core coursework in UAB’s marketing bachelor’s degree program includes the following topics:
- Business foundations
- Financial literacy
- Legal environment of business
- Microeconomics
- Macroeconomics
- Accounting principles
- Quantitative analysis
- Business communications
- Survey of marketing basics
- Fundamentals of financial management
- Management processes and behavior
- Operations management
- Management information systems
- International marketing
Marketing students, in particular, take a full array of core marketing classes. Students study sales techniques, marketing communications, e-commerce and digital media and multinational business practices, among many other topics. This major coursework includes:
- Marketing research
- Integrated marketing communication
- Distribution management
- Professional selling
- Retail marketing
- Entrepreneurship and marketing planning
Electives in areas like social media marketing and sales management give students more opportunities to explore their interests. They also complete a capstone course in strategic marketing through which they develop and demonstrate skills for solving problems that arise in marketing management roles.
RELATED: What Degree Do Marketing Managers Have?
Students get the best of both worlds in this program: the flexibility of a 100% online format plus benefits like collaborative networking opportunities and access to scholarships and other forms of financial aid.
5. Regent University
Students can find another example of the best marketing degree online at Regent University. This private interdenominational Christian research university was established in Virginia Beach, VA, in 1977.
Regent University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges. The school serves 13,000 students pursuing education at the associate degree, bachelor’s degree, master’s degree and doctoral degree levels. Regent is known for its programs in business, education, nursing, accounting, computer science, engineering and cybersecurity.
The institution offers more than 150 degree and certificate programs on campus. More than 100 of these programs are also available online. Online courses take the form of eight-week classes. This condensed term format allows online students to focus on fewer courses at a time while rapidly making progress toward their degrees.
Compared to other private universities, Regent boasts an affordable tuition rate, made even more affordable through the possibility of receiving scholarships and other forms of financial aid.
Online Marketing Education at Regent
The online bachelors marketing degree program at Regent University confers a Bachelor of Science in Marketing degree. The curriculum is accredited by the Accreditation Council for Business Schools and Programs. Through the marketing curriculum couched in a Christian outlook, undergraduate marketing students develop an understanding of why consumers make the choices they do.
Core courses in Regent University’s marketing program draw from core business subjects and more specialized marketing classes. The curriculum includes studies in the following:
- Business law
- International business
- Strategic management
- Financial management
- Introductory accounting
- Macroeconomics
- Marketing principles
- Consumer behavior
- Advertising and promotion
- Sales management
- Retail management
- Marketing research
- Public relations
- Communication for public relations and marketing
- Digital marketing strategy
- Social media marketing
- E-commerce
Regent University also offers several related degrees, including multiple communication studies bachelor’s programs, a Bachelor of Science in Business with an emphasis in marketing and an MBA in marketing.
6. New Mexico State University
New Mexico State University, too, offers one of the best marketing degree online programs. This public university in Las Cruces, NM, was founded in 1888. Today, the school serves more than 21,000 total students.
The institution is regionally accredited by the Higher Learning Commission. New Mexico State University is best known for its programs in education, engineering and business. However, the school offers programs of study in many other fields. Undergraduate students can choose from 180 majors and 170 minors. Graduate students may pursue more than 120 programs of study. All told, New Mexico State University offers more than 4,400 courses through its 54 academic departments.
Another claim to fame is New Mexico State University’s Chile Pepper Institute, which undertakes research, education and promotion pertaining to New Mexico’s state vegetable.
Studying Marketing Online at New Mexico State
The online marketing program at New Mexico State University is a Bachelor of Business Administration in Marketing program. The AACSB-accredited online program includes required major courses in marketing research and marketing strategy and policy. Students also complete 18 credits of upper-division elective coursework in marketing, choosing from topics such as Internet marketing, sports marketing, advanced sales and special topics in marketing. These marketing courses build upon core business coursework in areas like strategic management, accounting, financial analysis, organizational behavior and marketing principles.
On-campus marketing programs at New Mexico State University allow students to pursue specializations in strategic marketing, advertising, professional selling or PGA Golf management. The online marketing program, on the other hand, is a less specialized bachelor’s in marketing program. Still, graduates of this online bachelor’s in marketing program will be prepared to match customer needs and desires with different products, services, and concepts.
7. Florida International University
Students can find another of the best marketing degree online programs in the country at Florida International University. FIU is a public research university in Miami. It was founded in 1972. Florida International University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges
Over 55,609 total students, 45,688 of whom were undergraduates, attended Florida International University in 2022. Around 67% of undergraduate students at FIU are Hispanic or Latino, a statistic that makes Florida International University one of the top schools in the country for granting bachelor’s degrees to Hispanic students.
Florida International University prioritizes engaging in research and enhancing the lives of local and global communities. Through its nine schools and colleges, FIU offers more than 280 programs, including more than 70 fully online programs. Among the school’s most popular majors are marketing, business, management, psychology, social sciences, interdisciplinary studies, communication and journalism.
FIU’s Online Marketing Degree
The bachelor’s in marketing program available online through Florida International University is a Bachelor of Business Administration in Marketing degree. This marketing-focused business administration program prepares students to work in many different aspects of the field, including the following:
- Communications
- Logistics
- Marketing research
- Advertising
- E-marketing
- Sales management
Offered through the R. Kirk Landon Undergraduate School of Business, this 120-credit program encompasses both core business courses and marketing major courses. Business classes cover topics such as:
- Organization and management
- Strategic management
- Financial management
- Business analytics
- Legal environment of business
- Applied business statistics
- Introduction to information systems management
- Introduction to marketing
The marketing courses for this degree program include required coursework in consumer behavior, personal selling, marketing research, marketing strategy and marketing oneself in the job market. For their elective marketing courses, students can choose from topics such as digital marketing, social media marketing, business-to-business sales and marketing, customer relationship management and marketing of small business enterprises. Students may also gain experience through a marketing internship.
RELATED: When Is the Best Time for Bachelor’s of Marketing Students to Begin Looking for Summer Internships?
Florida International University’s program is accredited by the Association to Advance Collegiate Schools of Business. The school also offers an online Master of Science in Marketing program for prospective students interested in graduate school.
8. Huntington University
One of the best marketing degree online programs for working adult students is found at Huntington University.
This private Christian university in Huntington, Indiana, was founded in 1897 by the Church of the United Brethren in Christ. The school still maintains its Christ-centered focus today, with required general education coursework in religious studies and the Christian faith.
This small university serves a student body of just 1,375 as of 2022, including undergraduate and graduate students. The online student population at Huntington University amounts to just over 50 students. A large percentage of the student body at Huntington University volunteers in the community or serves abroad, often through the school’s Friesen Center for Service & Experiential Learning. Despite its small size, the liberal arts institution offers more than 75 distinct undergraduate majors and 10 graduate programs of study. Up to 80% of students have historically received financial aid to make their education at Huntington University more affordable.
Huntington’s Online Marketing Program
In Huntington University’s online Bachelor of Science in Marketing program, students can’t begin their business core coursework until they take prerequisites in business math, accounting principles and introduction to computer applications. The business core consists of more than a dozen courses in topics such as:
- Macroeconomics
- Microeconomics
- Business law
- Business ethics
- Management concepts
- Principles of leadership
- Group and organizational behavior
- Organizational change
- Communication in organizations
- Strategic planning
- Managerial accounting
- Managerial finance
- Statistics for managers
- Diversity in the workplace
- Introduction to marketing
Students in all business degree programs also complete a business capstone course. Marketing courses at Huntington University cover topics like the following:
- Market Research
- Consumer behavior
- Brand and content management
- Advertising
- Public relations
Graduates of this online bachelor’s in marketing program will work to understand consumers, conduct and interpret market research and figure out how brands and consumers interact in mutually beneficial ways.
9. Kennesaw State University
Other highly respected schools also offer Bachelor of Business Administration in Marketing online programs. One such school is Kennesaw State University.
Kennesaw State University is a public research university with campuses in Kennesaw and Marietta, Georgia. This institution is part of the University System of Georgia and is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges.
KSU was founded in 1963. The school has two main campuses located in Kennesaw and Marietta, Georgia.
Kennesaw State University is known for its programs in education, computing, business, arts, engineering, health, and human services, among others. The school prizes public service, research, contributions to economic development, and service to local communities. The more than 42,000 students enrolled at KSU represent more than 100 countries around the world.
Kennesaw State University encompasses 11 schools and colleges. The institution offers more than 180 programs of study, including courses at the certificate, undergraduate and graduate levels of study. Two dozen programs are available online.
Online Marketing Studies at Kennesaw State
Kennesaw State University’s online Bachelor of Business Administration program with a major in marketing prepares students to work in areas like retail store management, advertising, marketing research and industrial selling. Marketing graduates go on to work in both for-profit and nonprofit environments.
The 120-hour program, offered in both fully online and hybrid formats as well as a face-to-face on-campus format, is both flexible and practical. Gaining hands-on experience is part of the curriculum. In addition to their general education requirements, students complete coursework in the following areas:
- Microeconomics
- Macroeconomics
- Legal and ethical environment of business
- Management and behavioral sciences
- Operations management
- Strategic management
- Information systems management
- Business statistics
- Accounting principles
- Finance principles
- Marketing principles
- Marketing strategy
- Marketing research
- Consumer behavior
- Professional selling
- International marketing
Through marketing courses at Kennesaw State University, students will learn to assess competitive markets, control and manage merchandise, create and deliver sales presentations and manage sales forces. They develop familiarity with marketing methods like direct mail as well as the theories and applications of public relations and techniques for modern advertising.
10. Temple University
Temple University in Philadelphia, Pennsylvania, is home to another of the best marketing degree online programs.
Temple is a public research university that dates back to 1884. This highly respected institution is known for its schools of business and management, law, medicine, engineering and education. It serves a total student population of 33,606, of which nearly two-thirds are Pennsylvania residents. Among full-time undergraduate students, 84% received financial aid. Temple University also employs a faculty that numbers 3,671.
The large university encompasses 17 schools and colleges, including five professional schools. Through these schools, Temple offers more than 160 undergraduate majors, 175 master’s programs and 60 doctoral programs.
Temple’s Online Marketing Degree
Online marketing degrees at Temple University take the form of a Bachelor of Business Administration in Marketing. Marketing is one of 16 undergraduate majors for students pursuing a BBA. Within the program, students can choose from four areas of specialization:
- Digital marketing
- Consumer insights
- Retailing
- Sales force effectiveness
Regardless of their specialization, marketing majors at Temple take the following major courses:
- Marketing strategy
- Marketing research
- Consumer and buyer behavior
- Consumer data analytics
Students also choose marketing electives in areas like digital marketing, service marketing, sustainable consumer-centric innovation and integrated marketing communications. Online marketing students at Temple University benefit from building skills that apply throughout a variety of marketing positions.
11. University of Wisconsin Whitewater
One of the best Bachelor of Business Administration in Marketing online programs is offered through the University of Wisconsin-Whitewater.
UW-Whitewater is a public college located in Whitewater, WI. The school was founded in 1868 and is part of the University of Wisconsin system.
The University of Wisconsin-Whitewater is home to six schools and colleges: the College of Arts and Communications, College of Business and Economics, College of Education and Professional Studies, College of Letters and Sciences, College of Integrated Studies and School of Graduate Studies. More than 10,494 students (undergraduates and graduate students) attend Whitewater.
An Online Marketing Degree at UW
Whitewater offers an online marketing major within its Bachelor of Business Administration program. The AACSB-accredited fully online program includes 120 credits of coursework in general education, business core studies, marketing major courses and electives. Students are required to take the following four courses:
- Marketing management and policies
- Marketing research
- Principles of selling
- Introduction to digital marketing
From there, students choose four marketing electives, with options such as:
- Business-to-business marketing
- Services marketing
- Experiential marketing
- Sports marketing
- Omnichannel marketing
- Marketing analytics and artificial intelligence
- Integrated marketing communications for social enterprises
- Advanced digital marketing
The program also offers an optional digital marketing emphasis. Students who pursue this emphasis must take courses in advanced digital marketing and social media and content marketing.
Through this program, students develop knowledge of product design, pricing, marketing research, analysis, promotion, distribution and overall marketing strategy.
12. Grand Canyon University
Grand Canyon University in Phoenix, AZ, is home to another of the best marketing degree online programs. This private nonprofit, non-denominational Christian university was established in 1949.
The school is home to nine colleges, through which it offers more than 330 programs of study. As of 2023, the school’s on-campus enrollment amounts to approximately 25,800. Another 92,000 online students raise the total GCU student body to a massive 118,000.
Grand Canyon University is best known for its biology programs, which include emphases in pre-medicine, pre-pharmacy and pre-physician assistant. The school also offers programs of study in fields that range from art design and animation to screenwriting, web design and, of course, marketing.
Studying Marketing Online at GCU
Grand Canyon University’s online marketing program is a Bachelor of Science in Marketing and Advertising. Offered both online and on campus, the BS program blends creativity and business skills. The curriculum is perfect for prospective students looking to prepare for entry-level marketing and advertising positions.
RELATED: What Are Some Typical Entry-Level Marketing Positions?
Core courses in GCU’s marketing program include studies in the following areas:
- Business statistics
- Economics
- Ethical and legal issues in business
- Strategic management
- Organizational behavior and management
- Production and operations management
- Fundamentals of accounting
- Fundamentals of business finance
- Introduction to marketing
- Buyer and consumer behavior
- Marketing research and reporting
- Digital marketing and advertising
- Promotion and advertising
- Marketing management
Students will study general business practices, communication strategies, information literacy and data analysis. By the time they graduate, they will have the skills to create marketing plans, develop customer relationships, determine strategies that lead to sales and much more.
Online courses are offered over eight-week sessions. Students with prior college coursework can transfer up to 90 credits into the 120-credit program.
13. Arizona State University
Arizona State University offers both an online bachelor’s in marketing and a traditional face-to-face program on its Tempe campus. With five campuses in Phoenix, plenty of regional centers throughout Arizona and a robust online school, ASU is one of the largest public universities in the country.
The institution was founded in 1885. Today, the school serves upwards of 140,000 students, including close to 80,000 students attending classes on one of its campuses and 65,000 online students. The school offers more than 800 degree programs, including more than 350 undergraduate majors and more than 450 graduate programs.
ASU’s online offerings include undergraduate, graduate, and doctoral degrees in business, legal studies, nutrition, English, electrical engineering, behavioral health, health leadership and more. Online students at Arizona State benefit from lessons taught by the same faculty responsible for on-campus learning, success coaches and the flexibility of six start dates throughout the year.
ASU’s Online Bachelor’s in Marketing
The Bachelor of Science in Marketing program at Arizona State University is part of the W. P. Carey School of Business. The program encompasses both general business administration studies and more specialized marketing courses.
Business administration classes include:
- Mathematics for business analysis
- Business statistics
- Microeconomics
- Macroeconomics
- Accounting
- Finance
- Global supply operations
- Management and leadership principles
- Business law and ethics for manager
- Business and society
- Business communication
Marketing-focused major courses encompass areas of study such as:
- Marketing research
- Applied marketing management and leadership
- Consumer behavior
- Business writing
- Competitive marketing strategy
- Business-to-business marketing strategy
- Services marketing strategy
Students also build more specialized knowledge and skills through upper-division marketing electives. Options include global marketing management, retail management, customer-centric brand development and more.
Whether they study online or on campus, marketing students at Arizona State University can take advantage of internships, career programs and dozens of business clubs and organizations.
14. University of Massachusetts-Amherst
For a great online Bachelor of Business Administration in Marketing program, consider the University of Massachusetts-Amherst.
UMass Amherst is a public research university that dates back to 1863. The school serves more than 23,000 undergraduate students, not counting the more than 6,500 students enrolled in its master’s and doctoral degree programs. Students at the University of Massachusetts-Amherst can choose from more than 100 bachelor’s degree programs, 78 master’s programs and 48 doctoral programs.
The University of Massachusetts-Amherst is part of the prestigious Five College Consortium, which includes Smith College, Mount Holyoke College, Amherst College, and Hampshire College. The institution has been designated by the Carnegie Foundation as a school with the highest level of research activity.
A Marketing Degree at UMass
UMass Amherst’s online marketing degrees are part of the Isenberg School of Management. Through its AACSB-accredited curriculum, the Bachelor of Business Administration in Marketing program aims to produce innovative storytellers and marketers.
Core business coursework includes studies in financial and managerial accounting, management, corporate finance, business policy and strategy, management principles, data analysis and marketing fundamentals, among other topics. Students in the marketing major take courses in areas like marketing research, Internet marketing, social media marketing, marketing for sustainable business and marketing analytics. To round out their education, students can choose electives in finance, management, accounting, hospitality and tourism management, operations and information management, sports management and more.
15. Indiana Wesleyan University
Another of the best marketing degree online programs can be found at Indiana Wesleyan University. IWU is a private evangelical Christian university that is part of the Wesleyan Church. The Marion, IN-based school was founded in 1920.
With a total student headcount of 13,285, IWU is the largest private college in the state of Indiana. It’s also a member – the largest member – of the Council for Christian Colleges and Universities.
IWU is known for catering to working adults who want to earn a new degree to advance their careers. Although some of IWU’s programs of study revolve around its religious affiliation, with degrees in biblical literature, youth ministries and Christian worship, the school offers programs in a variety of liberal arts and professional areas of study. Marketing, public relations, computer science and accounting are just a few examples of the more than 80 undergraduate majors available.
IWU’s Online Marketing Degree
The Bachelor of Science in Marketing program at IWU includes core courses in the following areas:
- Foundations of marketing
- Ethical and legal business concepts
- Economic principles for managers
- Management perspectives
- Leadership perspectives
- Statistics for marketers
- Information technology for marketers
- Accounting and financial concepts of business
Students can choose one of four specializations:
- Marketing analytics
- Social media
- Service and nonprofit marketing
- Digital branding, advertising and promotions
The ACBSP-accredited curriculum utilizes a problem-solving approach and helps students develop skills in critical thinking, business analysis and the application of global perspectives to business decision-making. Through their coursework, students develop the capability to reach and communicate with diverse, engaged audiences to promote products and services effectively.
16. Saint Leo University
An excellent choice for a business administration in marketing degree is Saint Leo University. The private, nonprofit institution in Saint Leo, FL, was founded in 1889 as a Roman Catholic school.
Saint Leo University serves 2,400 students on campus and even more online, with a total enrollment of 15,300. In addition to being one of the oldest Catholic institutions of higher education in Florida, Saint Leo was also among the first American colleges to provide distance learning opportunities. In 1973, the school offered distance-learning courses to military members serving in the Vietnam War. Students can choose from more than 60 programs of study, including degree programs in fields like business administration, education, criminal justice, theology and more.
Studying Marketing at Saint Leo
Saint Leo offers an online Bachelor of Arts in Business Administration program with a specialization in marketing. Students in this program cultivate a deep understanding of marketing functions and concepts. The curriculum requires studies across multiple areas of business, including:
- Economics
- Business law
- Financial and managerial accounting
- Management principles
- Marketing
- Finance
- Business information systems
All students in the marketing specialization take courses in social media marketing and data-driven strategic marketing. They further customize their education by choosing marketing courses in fields like the following:
- Digital storytelling
- Gamification
- Consumer behavior
- Personal selling
- Data and web analytics
- Marketing innovation and new product development
- Integrated marketing communication
Students also prepare for and attain two marketing certifications. Graduates go on to work in areas like:
- Advertising
- Marketing management
- Consumer relations
- Sales
- Small business operations
17. Concordia University-Saint Paul
One of the best marketing degree online programs for adult learners is at Concordia Univesity-Saint Paul. This private liberal arts school in Minnesota was established in 1893. The school now serves upwards of 5,000 total students (undergraduates and graduate students).
Concordia University is known for its competitive pricing. The institution offers an assortment of more than 100 degree programs.
Online Marketing Degrees at Concordia
The online Bachelor of Science in Digital Marketing degree at Concordia University-Saint Paul utilizes a project-based learning format. Through their studies, students develop practical skills and build their marketing portfolio. The 120-credit program includes 30 credits of business core coursework and 15 credits of specialized digital marketing courses. The core business coursework includes studies in the following areas:
- Organizational leadership
- Project management
- Leadership, influence and negotiations
- Principles of human resource management
- Business ethics
- Accounting
- Finance
- Data analytics
- Modern marketing
- Digital communications
The digital marketing coursework includes studies in:
- Marketing analytics
- Digital brand storytelling
- Artificial intelligence in marketing
- Social media content strategy
- Customer mapping for digital marketing
This digital marketing degree program is ideal for busy adults who need flexibility. Full-time and part-time options are available. Students may also transfer up to 90 credits of prior college study. During the course of their studies, students can also earn certificates in related areas like e-commerce and data analysis.
18. Linfield University
Next on our list of the best online bachelor’s in marketing program options is Linfield University. This private, four-year school in McMinnville, OR, was established in 1858.
Over 1,700 students now attend Linfield, about a third of whom are students of color. There are more than 50 undergraduate majors for students to choose from, plus five graduate programs.
Linfield’s Online Bachelor’s Degree in Marketing
Linfield offers an online marketing bachelor’s program as either a Bachelor of Arts or Bachelor of Science degree. All marketing majors take courses in:
- Strategic management
- Financial management
- Organizational behavior and management
- Business law
- Accounting
- Analytics
Students can customize their program through optional courses in areas like:
- Sport marketing
- Promotions management
- International marketing
- Special topics in marketing
19. Penn State World Campus
The prestigious Pennsylvania State University is home to one of the best marketing degree online programs.
Penn State is a public research university that dates back to 1855. The institution is known as a “Public Ivy” because of its strong academic reputation. Penn State serves 90,000 students and employs a faculty and staff that numbers 20,000.
Through its incredible online school, the Penn State World Campus, the institution provides the esteemed Penn State education to students around the world. Penn State has been offering online courses since 1998.
Penn State’s Bachelor’s Degree in Marketing
The online Bachelor of Science in Marketing at Penn State is a 120-credit program. The curriculum equips students with knowledge of both traditional marketing methods and cutting-edge trends in marketing. Graduates of the AACSB–accredited program are ready to develop in-depth, results-centered strategic marketing plans. The curriculum includes studies in:
- Marketing research
- Global marketing
- Consumer behavior
- Services marketing
- Business-to-business marketing
- Advertising and sales promotion
- Marketing for electronic commerce
20. Minot State University
Completing our list of the 20 best marketing degree online programs is Minot State University in North Dakota. The public university, which dates back to 1913, now serves more than 2,700 students from more than 55 countries.
Students at Minot State University can choose from more than 100 programs of study.
Studying Marketing Online at Minot State
Minot State University’s online Bachelor of Science with a Major in Marketing program includes coursework in:
- Marketing strategy
- Consumer behavior
- integrated marketing communications
- International marketing
Students who complete the program develop an understanding of the evolving field of modern marketing. They learn how social media, public relations and the timing of advertising efforts fit into marketing efforts.
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